Frequently Asked Questions

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Crackle AI is the trading name of Crackle Energy Limited (founded 2024, UK). We apply artificial‑intelligence and process‑automation techniques to help small and medium‑sized enterprises (SMEs) grow faster and run leaner. 

Our mission is to help SMEs to benefit from the AI revolution, helping them to plan better, grow faster,  serve their customers better, remove repetitive tasks and to make better use of their data.tangible business outcomes—helping SMEs win more customers and work more efficiently. 

 We specialise in UK‑based SMEs ranging from 10 to 1,000 employees across multiple sectors. While energy was our launch vertical, we now support businesses in diverse industries. 

Clients come to us for predictable lead flow, streamlined operations, data‑driven decision‑making, and time savings through automation. 

Key offerings include AI‑powered lead generation, prospect‑data acquisition, multichannel lead qualification, business‑process automation, data cleansing and analytics, customer‑lifecycle management, content automation, and strategic market research. 

Crackle delivers an end‑to‑end stack—from data sourcing to booked meetings—built specifically for resource‑conscious SMEs. Engagements are modular, allowing you to start small and scale quickly. 

Yes. All data sourcing, storage, and outreach follow GDPR, UK privacy rules, and PECR guidelines, with opt‑out paths.

Pilot projects typically deliver measurable gains in 4–6 weeks—often sooner for data or analytics‑focused implementations. 

That's really up to you. Our automations handle low‑value, repetitive tasks so your team can focus on high‑impact work. 

We offer modular subscriptions with optional performance components, tailoring each package to your growth goals and budget. 

Probably... but it depends on the service that you're considering.  Book a discovery call with and one of the team will discuss your options with you. 

After a short online questionnaire, you’ll meet one of our team members (virtually or in person). Together we select the right services, map your existing processes, and agree a go‑live schedule. Some products go live in days; others (e.g., email lead generation) may take a few weeks due to account‑warming steps. 

 Yes. Our modular approach lets even the smallest companies adopt targeted automation without heavy upfront investment. 

Yes. Most clients begin with one or two high‑impact services and expand as ROI becomes clear. 

We track additional sales opportunities, hours saved, error‑rate reductions, and other agreed KPIs, presenting clear ROI metrics in live dashboards. 

Crackle offers a bespoke service to its customers. You will have unlimited access to a human contact to help you with any issues. 

Typical outcomes include more sales opportunities without adding headcount, reduced administrative load through automation, and future‑proof processes aligned with ongoing AI advances. 

Crackle AI was founded by Adam Young in 2024. Since then the business has added additional colleagues as the number of customers has grown. The current team of 5 is supported by an army of robots!