Crackle AI was born from a simple observation: SMEs deserve the same quality of business systems that enterprises take for granted.
Our Story
Adam Young spent three decades delivering digital transformation for some of the UK's largest organisations. He saw what good systems could do — and saw that the methodology, tools, and expertise were only available to companies who could afford six-figure fees and eighteen-month timelines.
Then AI changed the equation. Enterprise-quality systems could be built in weeks, at a price that makes sense for growing businesses. “I kept meeting brilliant business owners being let down by their technology,” Adam says. “They didn't need a bigger tech budget — they needed someone who'd listen to how their business works and build something that fits.” That's why Crackle AI exists.
The Team
When you work with Crackle, you deal directly with the people doing the work. No account managers, no intermediaries, and no one on the call who doesn't understand your system inside out.
Founder & CEO
Adam spent three decades delivering digital transformation programmes for large enterprises before founding Crackle AI. He saw first-hand how SMEs were being left behind — priced out of the tools and expertise that larger companies took for granted. Crackle was built to close that gap.
Business Development
Suvi drives growth at Crackle AI, connecting with businesses across the UK who are ready to modernise their operations. With a background in B2B sales and a genuine passion for helping SMEs compete, he's usually the first person you'll speak to.
Design & Engineering
Our developers design, build, and ship your system end to end. Supported by the latest AI-assisted coding tools, they work faster than traditional teams without cutting corners — so you get enterprise-quality software in weeks, not months.
Specialist Network
For projects that need additional expertise — UX design, data engineering, infrastructure, or industry-specific knowledge — we draw on a trusted network of associate partners. You get specialist capability without the overhead of a large consultancy.
What We Believe
We start with how your business works, then build technology around it.
AI lets us build fast without cutting corners. Production-ready in weeks.
No per-seat ransoms. No surprise price hikes. You always know what you're paying and what you're getting.
Enterprise methodology at a price that makes sense for growing businesses.
No slides. No sales pitch. Just an honest conversation about what's working, what isn't, and what's possible.
