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Privacy Policy

Last updated: 27 March 2026

1. Data Controller

Crackle AI Limited (Company No. 15818201) is the data controller for personal data collected through this website. Our registered office is 128 City Road, London, United Kingdom, EC1V 2NX. Contact us at contact@crackleai.co.uk with any data protection queries.

2. What Data We Collect

We may collect the following personal data:

  • Contact form submissions: Name, email address, company name, and message content when you contact us through the website
  • Analytics data: Anonymised usage data including pages visited, time on site, and referral source (collected via Google Analytics, subject to your cookie preferences)
  • Chatbot conversations: Messages you exchange with our AI chatbot (“Volt”) are stored temporarily in your browser's localStorage and may be summarised and sent to our team to help us understand visitor enquiries. Conversation summaries do not include your IP address or other identifying information unless you voluntarily share it in the chat.
  • Cookie preferences: Your cookie consent choice, stored locally in your browser

3. Legal Basis for Processing

We process your data on the following legal bases:

  • Consent: For analytics cookies (you can withdraw consent at any time via your browser settings)
  • Legitimate interest: For responding to enquiries submitted through our contact form
  • Contract: For data processed in the course of delivering services to you

4. How We Use Your Data

We use your personal data to respond to enquiries, deliver services, and improve our website. We do not sell, rent, or share your personal data with third parties for marketing purposes.

5. Data Retention

Contact form submissions are retained for 12 months. Analytics data is retained in accordance with Google Analytics' standard retention policies. You may request deletion of your data at any time.

6. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Request data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at contact@crackleai.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

7. Cookies

For full details on how we use cookies, please see our Cookie Policy.